A2P 10DLC Compliance: The Ultimate Guide for Real Estate

Carrier filtering is the silent killer of real estate marketing campaigns. If your messages aren't getting delivered, your business is dead in the water.

What is A2P 10DLC?

Application-to-Person 10-Digit Long Code (A2P 10DLC) is the standard for business messaging in the US. Carriers now require businesses to register their brand and campaigns to send text messages.

How to Stay Compliant

1. Register Your Brand: You need an EIN and a verified business identity.
2. Opt-In Language: Your website and forms must have crystal clear SMS opt-in language.
3. Message Content: Avoid restricted words like "cash offer," "buy your house," or "foreclosure" in your initial outreach. Use conversational, open-ended questions instead.

At AxanWoke, we handle 100% of the A2P registration and compliance process for our clients so they never have to worry about blocked messages.