A2P 10DLC Compliance: The Ultimate Guide for Real Estate

Carrier filtering affects real estate marketing campaigns that aren't properly registered. If your messages aren't being delivered, your A2P registration or messaging practices may need attention.

What is A2P 10DLC?

Application-to-Person 10-Digit Long Code (A2P 10DLC) is the standard for business messaging in the US. Carriers now require businesses to register their brand and campaigns to send text messages.

How to Stay Compliant

1. Register Your Brand: You need an EIN and a verified business identity.

2. Opt-In Language: Your website and forms must have crystal clear SMS opt-in language.

3. Message Content: Avoid restricted words like "cash offer," "buy your house," or "foreclosure" in your initial outreach. Use conversational, open-ended questions instead.

   At AxanWoke, we help prepare the technical setup and workflow requirements for A2P registration and compliance so your campaigns are built around responsible practices.