SMS Compliance Guidelines

A2P 10DLC Registration

All business messaging in the US must go through A2P 10DLC (Application-to-Person 10-Digit Long Code) registration. This involves registering your brand and campaign with the relevant carriers. AxanWoke helps prepare the technical setup and workflow requirements, but approval is determined by the carriers and platforms.

Consent Practices

SMS campaigns must be built around consent-based messaging. This means obtaining appropriate consent before sending messages, clearly identifying your business in communications, providing clear opt-out instructions, and honoring opt-out requests promptly.

Message Content

Message content should be appropriate for your registered campaign type. Carriers may filter or block messages that contain restricted content or do not match the registered use case. AxanWoke helps design messaging workflows with these factors in mind.

Deliverability

Deliverability depends on many factors including registration status, content, recipient behavior, list quality, throughput, and carrier policies. No provider can guarantee message delivery. We help build workflows designed around responsible practices.

Client Responsibilities

Clients remain responsible for their data sources, legal obligations, consent practices, message content, and compliance with applicable laws and platform policies. AxanWoke provides technical implementation and workflow support.

Disclaimer: This information is provided for educational purposes and does not constitute legal advice. Clients should consult with qualified legal counsel regarding their specific compliance obligations.